The target audience for my music video will be students of both sexes between the ages of 17 and 25. I have chosen this particular stereotype as I believe that people between these ages would be most likely to enjoy this kind of music and also be aware of the artist Rihanna. As the artists of my chosen song has grown in popularity over the last 5 year, her music is mainstream and frequently features in the week Official Top 40 Chart, which is predominantly listened to by my optional target audience. Also, I fit the criteria for the target audience which gives me prior knowledge as to what students of my age enjoy seeing in a music video.
This is Lucy. She is a 19 year old student studying Psychology at a local university. She lives at home with her mother, older sister and her boyfriend but spends most of her time out of the house. Lucy attends university 5 days a week and works as a chef part time at a local childrens animal farm on weekends. In her spare time, Lucy enjoys socialising with friends, shopping, going out on the town and keeping fit.
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